The Digital Storefront
In 2026, 97% of customers search online before buying. If you don't have a website, you're invisible to them.
Why a Website Matters
Credibility and Trust
A professional website is the first thing potential customers check. Without one, they question your legitimacy.
24/7 Sales Machine
Your website works while you sleep. It generates leads, answers questions, and showcases your work around the clock.
You Own the Platform
Unlike social media, you control everything — design, content, user experience. No algorithm changes can affect you.
What Your Website Should Do
At minimum, your website needs to:
- Clearly explain what you offer
- Show proof of your work (portfolio, testimonials)
- Make it easy to contact you
- Work perfectly on mobile
- Load fast (under 3 seconds)
The Cost of Not Having One
Without a website, you lose customers who search online, you can't control your brand narrative, and you're dependent on third-party platforms.
Your website is your most important employee. It works 24/7, never calls in sick, and can serve unlimited customers simultaneously.
Conclusion
Yes, you still need a website in 2026. In fact, you need one more than ever. The question isn't whether, but how good it needs to be.