The Platform Trap
Social media platforms can change their algorithms overnight. Your reach can drop by 90% without warning. You don't own your social media presence — the platform does.
Why You Need Both
Your Website = Your Digital Home
Your website is the only digital asset you fully control. No algorithm changes, no platform fees, no content restrictions.
Social Media = Discovery
Social media is great for reaching new audiences and building community. But it should drive traffic to your website, not replace it.
The Right Balance
Use social media for awareness, your website for conversion. Share content on social, but make your website the destination.
What Happens Without a Website
Risks of relying solely on social media:
- Algorithm changes can kill your reach overnight
- Platform can ban or restrict your account
- You can't control the user experience
- No SEO benefit — social posts don't rank on Google
- Limited conversion options
Making Them Work Together
The best strategy uses social media to drive traffic to your website, where you can convert visitors, collect emails, and build lasting relationships.
Social media is rented land. Your website is owned property. Build your foundation on what you own.
Conclusion
You need both, but your website should be the foundation. Social media is the megaphone, your website is the storefront.