What Is SEO and Why Does It Matter?
SEO (Search Engine Optimization) is a set of techniques that help your website rank higher in Google search results. The higher you rank, the more people visit your site — and it's free.
Only 10 results make it to Google's first page. 75% of users never go to the second page. If you're not there, it's as if you don't exist.
On-Page SEO Basics
Title Tag and Meta Description
The title tag is the most important on-page SEO element. It should contain the main keyword and be unique for each page. The meta description is a short summary that appears in search results.
Heading Structure
Every page should have one H1 heading and a logical hierarchy of H2-H6 headings. Headings help Google understand the structure of your content.
Quality Content
Google rewards websites with unique, valuable content. Write for people, not robots. Answer questions your customers actually search for.
Local SEO
For small businesses, local SEO is crucial. Register on Google Business Profile, collect reviews, and make sure your address and phone number are consistent across the internet.
- Complete your Google Business Profile fully
- Collect reviews from satisfied customers
- Add local keywords to your website (city, neighborhood)
- Register on local directories
- Keep consistent NAP (Name, Address, Phone) everywhere
Technical SEO
Website speed, mobile optimization, HTTPS, and proper URL structure — all of these affect how Google ranks you. Use tools like Google PageSpeed Insights or Lighthouse for an audit.
SEO isn't a one-time action — it's a continuous process. But the results are worth it: organic traffic is the highest quality and cheapest source of customers.
Conclusion
SEO doesn't have to be complicated. Start with the basics — title tags, quality content, and Google Business Profile. Results will come within weeks to months, but they'll be lasting.