Why Google Analytics 4?
Google Analytics 4 (GA4) is the standard for understanding your website traffic. It's free, powerful, and essential for any business.
Setting Up GA4
Create Your Account
Go to analytics.google.com, create an account, and add your property. You'll get a tracking code to put on your website.
Install the Tracking Code
Add the GA4 code to every page. On Framer, this is built in. On other platforms, add it to the head section of your HTML.
Set Up Conversions
Define what counts as a conversion — form submissions, phone clicks, purchases. Without this, you're just tracking pageviews.
Key Reports to Check
Focus on these reports:
- Acquisition: Where do visitors come from?
- Engagement: What do they do on your site?
- Conversions: How many complete your goals?
- Demographics: Who are your visitors?
- Tech: What devices and browsers do they use?
Reading the Data
Don't get overwhelmed by data. Start with three questions: Where do my visitors come from? What pages do they visit? Do they convert? Answer these weekly.
Analytics is not about collecting data — it's about making better decisions. Start with a few key metrics and build from there.
Conclusion
GA4 is free and essential. Set it up today, define your conversions, and start making data-driven decisions about your website.