More Sales, Same Traffic
Most e-shops focus on getting more traffic. But increasing your conversion rate from 2% to 4% doubles your revenue without spending a single crown on ads.
Proven Techniques
Simplify the Checkout
Every extra step in checkout loses you 10% of customers. Remove unnecessary fields, offer guest checkout, and minimize friction.
Add Social Proof
Reviews, ratings, testimonials, and 'X people bought this' notifications. Social proof can increase conversions by 15-30%.
Optimize Product Pages
High-quality photos, clear descriptions, visible pricing, and prominent 'Add to Cart' buttons. These are the basics that many e-shops get wrong.
Quick Wins
Implement these changes this week:
- Add trust badges near the checkout button
- Show shipping costs early (no surprises at checkout)
- Implement abandoned cart emails
- Add product recommendations
- Optimize for mobile (50%+ of e-commerce is mobile)
Measuring Success
Track your conversion rate weekly. Test one change at a time. Use A/B testing to validate improvements. Small, consistent gains compound over time.
The highest-ROI investment in e-commerce isn't more traffic — it's better conversion. Focus there first.
Conclusion
Start with your checkout process. Simplify it, add trust signals, and optimize for mobile. These three changes alone can significantly boost your sales.