Content Is King (Still)
Content marketing costs 62% less than traditional marketing but generates 3x as many leads. It works because it builds trust.
Types of Content That Work
Blog Articles
Educational articles that answer your customers' questions. They build SEO authority and position you as an expert.
Case Studies
Real results for real clients. Nothing builds trust like showing proof of your work.
Video Content
Short videos for social media, longer tutorials for YouTube. Video engagement is 10x higher than text.
Creating a Content Strategy
Don't create content randomly. Follow a strategy:
- Research what your audience searches for
- Create a content calendar (2-4 posts per month)
- Optimize every piece for SEO
- Repurpose content across channels
- Measure performance and adjust
Content Distribution
Creating content is half the battle. Distribution is the other half. Share on social media, send newsletters, and build backlinks.
The best content answers questions your customers are already asking. Find those questions and provide the best answers on the internet.
Conclusion
Start with one blog post per week. Focus on quality over quantity. Be consistent. Results come with time, but they compound beautifully.